Concept i
Toyota / Tellart
A mobility concept that envisions a future partnership with AI
Toyota’s Concept-i explores new ideas about a partnership between humans and machines. This full-scale mobility concept was collaboratively designed as an interactive storytelling machine, capable of delivering a multi-sensory narrative about an advanced system capable of building an emotional relationship with its owner. Through an immersive experience, participants are invited to imagine a world cast 20 years into the future.
Working with Tellart, I lead the design and development of model's UX-driven, storytelling system. With my team, we designed and prototyped each of the interactive interior and exterior elements on the vehicle, composed of audio, video, graphics, lighting, projection, sensors, and robotic features. I was also responsible for the development of the “story engine”—a custom software system responsible for bringing the story to life by orchestrating everything into a seamless narrative experience.
Concept-i made its debut at the 2017 Consumer Electronics Show in Las Vegas to a live audience of 175,000 people, winning several prestigious awards, including the “best in show” from Mashable, Wired and CNN. It was also featured in Fast Company, The Verge, Ars Technica, Engadget, Dezeen, and Business Insider.
The project took 3 years to complete, and included the origination of 2 full-scale interactive models. Throughout the process I was honored to work on behalf of Tellart with a range of talented and diverse teams including: Calty Design Research, Toyota Innovation Hub, Institute of Creative Integration, Bryan Senti, Big Block LA, GPJ, 02, and the very talented fabricators at Phiaro Inc.
